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The Washington Football Team – A $3.4B Identity Crisis
The Washington Redskins name and logo was used from 1933 to 2020 by the National Football League (NFL), and sits as a $3.4B franchise. In July, the decision was made to retire the name and logo for the 2020 season. Now, they are playing as the Washington Football Team pending adoption of a permanent name, presenting a host of brand and trademark issues that beg to be discussed.


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