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Mortality Report: Death of Trademarks by Genericide
Kleenex or Tissue, Q-Tip or Cotton Swab? Join us as we discuss trademarks so famous and commonly used they've become victims of genericization, and brands who may want to watch their backs!

Aug 24, 2022 01:00 PM in Eastern Time (US and Canada)

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Sharon Urias
Partner & Intellectual Property Practice Group Leader at Greenspoon Marder
Sharon Urias is a partner and serves as the Intellectual Property Practice Group Leader at Greenspoon Marder LLP. Ms. Urias has been practicing for over twenty-five years and regularly represents clients in intellectual property litigation involving trademarks, trade secrets, domain name disputes, patents and copyrights. Ms. Urias regularly contributes to the Greenspoon Marder Intellectual Property Blog. Ms. Urias has extensive experience in commercial litigation defending clients before state and federal courts throughout the country. She has covered a broad range of industries and litigated a wide range of legal issues.
Justin McNaughton
Partner at Greenspoon Marder
Justin McNaughton is a partner in the Intellectual Property practice group at Greenspoon Marder. As a trademark attorney, he assists clients in protecting the hard earned goodwill their brands represent. He particularly enjoys difficult trademark areas, such as protecting cannabis brands and securing non-traditional trademarks, such as sounds.